I love Can-Do people. People who get an idea and run with it without stopping to write strategy documents or call meetings or develop policy. People whose enthusiasm takes everyone they meet along with them, whose smile draws the doubters in and whose upbeat message infects us all.
I met someone like that this week. His name is Cameron Gordon and he's had the brilliant idea of promoting the North Pennines as "The Roof of England". It's a clever way to market a beautiful, remote part of the country that is often overlooked, surrounded as it is by the Lake District, the Yorkshire Dales, the North York Moors and Scotland.
The North Pennines is already a designated area of outstanding natural beauty but that doesn't exactly trip off the tongue does it:
"Where shall we go for the weekend? - the Yorkshire Dales? the Lake District? Oh I know, what about the North Pennines Area of Outstanding Natural Beauty.
But "Let's go to the Roof of England" - now that does have a ring to it.
The name has already been taken up by cyclists who love the quiet open roads, the swooping hills and killer climbs. The B&B's and cafes are starting to use it and when Cameron talks passionately about the simplicity of it you can see the nods and smiles in the audience.
For walkers the area is a joy. Wild and remote you can spend all day with only the curlews for company.
The landscape is dotted with the remains of a rich industrial heritage, lead mining and iron ore extraction were prevalent in the mid 1800's, and much more can be done to help visitors understand and appreciate the history and culture of this region.
One of the best ways to explore the Roof of England is on foot - well I would say this wouldn't I. Take a train on the Settle Carlisle line to Appleby then a short 3 mile walk to Dufton where you can join the Pennine Way. Climb out of the lush Eden Valley and onto the Roof where the next 20 miles will take you over Dufton Pike, Great Dun Fell, Cross Fell and on to Alston. Spend the next day in South Tynedale before reaching Hadrian's Wall and train links home.
It's a great way to spend a long weekend. Away from it all in the Land of the Natural High.